Bringing Excellence to Your Business

Cost Per Visitor

Cost per visitor gives you an indication of how well your campaign is working effectively. CPV is an online advertising pricing model, where in it reflects the performance of the website is successfully running in the campaign or not. It gives you an indication of the effectiveness of your advertising campaign and your keywords.

The formula is simple:
Cost per visitor = total website spend / total visitors (expressed in dollars).

The effectiveness of the campaign depends upon the successful execution of the campaign. A high cost per visitor is often a sign of an ineffective advertising program. With this model one can assess the campaign effectiveness properly. 

As much as we emphasize the importance of web conversion, it is difficult to succeed if you do not have sufficient qualified traffic coming to your site. A high cost per visitor is often a sign of an ineffective advertising program. If you spend $1,000 a month and you attract 5,000 visitors, your cost per visitor is $0.02. But if you attract only 1,000 visitors with that same amount, your cost shoots up to $1 per visitor.

High cost-per-visitor figures often mean that you are using the wrong keywords, referral links or referral ad copy. It can also mean that your site is not well built and is not being properly indexed by the search engine spiders.

Topline SEM has a large pool of qualified PPC professionals who define appropriate budget model based on the requirement of the client’s business.