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Cost Per Action

Conversions, Sales, leads all this can be achieved only when we choose an effective advertising campaign and use efficient keywords. If you are speaking precisely on conversions, it requires quality traffic. Cost per Action is an online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations. The actions defined in a cost-per-action agreement relate directly to some type of conversion, with sales and registrations among the most common.

Marketers looking for cost-per-action deals have several options. Publishers with considerable excess inventory may be willing to consider nonstandard offers. Sites specializing in incentive programs are in a position to offer CPA pricing on various types of leads, although the usual caveats concerning traffic still apply. Perhaps the most widespread use of performance-based pricing is affiliate marketing, whereby merchants/advertisers determine what actions they want to reward and how much they are willing to pay.

CPA is a pricing model which is considered to be the most optimal way to buy online advertising. In this model, advertiser pays only for the ad to be placed for attracting customers to buy a product or a service, when the desired action takes place he will be paying for the lead. The action can be a purchase for a product, a form filled and submitted. In this case the advertiser species before in hand for the action to be performed for the ad displayed.

Topline SEM has a clear strategy in defining a unique price model according to the specific requirements of the client budget. Cost per Action is an online advertising pricing model, in which the advertiser pays for each specified action. The action can be a purchase, a form submission and linked ads.

Topline SEM has a team of professionals who are capable of handling the campaign and ads in more progressive way. We try to give you the best models to suite your requirements.